When I posed this question at a recent Christmas Party my fellow party-goers suggested the amount of alcohol Santa consumers over the evening could be a problem. Based on 30ml of alcoholic spirits such as whisky or gin left out at every 5th house Santa consumes roughly 10,000 litres of spirits on Christmas Eve! However the energy required to visit 19,386 homes per second probably requires that sort of energy input, indeed Santa may budget for a particular amount of drink and food being left out to keep himself and the reindeer fuelled up, with a disaster recovery plan at hand should the planned food and drink not be available.
Of course the ultimate measure of success for Santa is as many happy smiling children as possible. Santa's marketing department has the triple role of promoting the Santa brand, determining who gets what presents (what to produce) and also who is naughty and who is nice, hence the year-wide viral marketing campaign using parents to cajole there little darlings into behaving with the threat that if they do not behave they will be put on the naughty list and Santa will not visit them. Of course I trust that you have been good during the year and Santa will be visiting your house on Christmas Eve.
This blog will be having a short break over Christmas, back late January. If there is anything you would like to the blog to cover in 2012 let me know, it is sure to be a fabulous year. I wish you a happy and safe Christmas.
Exploring the value of IT to organisations
email: david.gwillim@optusnet.com.au
blog: http://www.businessitvalue.blogspot.com/
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